Add a Video to Your Website or YouTube Channel
It’s a great way to increase your site’s visibility in the rankings.
Google loves videos. Having a video on YouTube or on your website is a good way to influence your search engine ranking.
The video attribute is one that weighs substantially in Google’s search engine algorithm. Including video content will increase the perceived quality of your website and also move your site further up in Google’s search results. Remember also that in today’s social media circles, most companies include videos, images, maps, and blogs in their profile and posts. Another reason for creating videos for your company is the simple fact that videos are much more likely to “go viral” than text-only social media posts. You want to make sure that your company doesn’t get left behind with video advertising and marketing.